Build A Growth Machine
I'm Brian Balfour. I've started multiple VC backed companies, and grown user bases to millions of daily active users. I write detailed essays on growth and user acquisition that have been featured in Forbes, Hacker Monthly, and OnStartups to help you build a growth machine.
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"Brian's thoughtful writings on growth touch on key strategic and tactical considerations, making his blog a must-read."
"Brian writes thorough, structured actionable posts about growth and user acquisition. Every post of his is a must read."
"Brian has been at forefront of growth marketing, virtual goods and social networks. He spends a lot of time writing in-depth posts with lots of meaty goodness for sharing :)"
The three phases of a company - traction, transition, growth - and the goals, metrics, team, and channels that correlate with them.
When new user acquisition channels emerge, a disruption cycle occurs. Here is what to do about it.
We are presently experiencing the highest volume of change in the marketing ecosystem than ever before. This is why.
How do you know when you have product market fit? My answer isn't probably what you expect.
Here are the three ways to beat your competition in a competitive customer acquisition industry.
The guide I wish I had when I started to learn customer acquisition and growth.
A structured step by step framework to properly analyze and choose the customer acquisition channels for your company and product
Everything I learned growing one of my companies from 0 to 2 million daily active users through partnerships.
This is a summary from years of self experimentation and reading about how to maximize mental energy on a daily basis.
These aren't just good books, but books that permanently altered the way I think about an element of my life.