Building A growth machine

Created By Brian Balfour

We now live in a world where distribution and growth has become the biggest risk to growing a large technology company. Product development have seen systems form such as Lean, but growth has still remained largely a mystery.  Through my experience of building/advising companies that have gone from nothing to millions in active users and annual revenue I've developed a step by step process to help you uncover growth for your company.  I originally debuted the basics of this process a couple years ago at 500 Startup's WMD conference.   Since then I've received hundreds of emails from small startups to public companies that have implemented their own versions.  This series will be released piece by piece, going to a level of depth that I never have before.  This system is always evolving, therefore, I will be constantly updating each step as I learn and improve it through my own implementations.  Enjoy!

  

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ABOUT BRIAN BALFOUR

Hey I'm Brian.  Just a little about me.  I recently founded Reforge where we help experienced professionals fulfill their potential.  I was previously the VP of Growth @ HubSpot where I built the growth team from the ground up to work on new product initiatives such as HubSpot Sales and HubSpot CRM.  Prior to HubSpot I was an EIR @ Trinity Ventures, Founder @ Boundless Learning (acq by Valore), and Founder @ Viximo (acq by Tapjoy).  I'm an investor and advisor to companies such as Blue Bottle Coffee, Gametime, Help Scout, Lumoid, and many more. 

I've spent my career at the intersection of product, engineering, and marketing scaling user bases from nothing to millions of daily active users.  I've systemized a lot of what I learned into this ever evolving guide.  Enjoy.  


Growth Strategy Video


Series Outline


Introduction

 

Market Product Fit

Product Channel Fit

Channel Model Fit

Model Market Fit

How The Four Fits Work Together

How To Apply The Framework In Startups

How To Apply The Framework In Larger Companies

Coming soon. 

MANAGER'S GUIDE TO IMPLEMENTING

Coming soon.

INDIVIDUAL GUIDE TO IMPLEMENTING

Coming soon.

FRICTION WITH PRODUCT TEAMS

Coming soon.

FRICTION WITH MARKETING TEAMS

Coming soon.

EARLY TO MID TO LATE STAGE


Optimizing Your Growth Machine


Coming soon.

MEASURING THE MACHINE

Coming soon.

TOOLS AND INFRASTRUCTURE

Coming soon.

PEOPLE AND TEAM

Coming soon.

TUNING THE PROCESS


Building Your Growth Team


Coming soon.

FROM TRACTION TO SCALE

Coming soon. 

SKILLSETS AND ROLES

Coming soon.

HIRING FOR GROWTH TEAMS

Coming soon. 

GROWTH TEAM OWNERSHIP

Coming soon.

TEAM AND ORG STRUCTURE