The topic of growth has been more polarizing than I would have ever expected. The animosity largely surrounds the use of the term “growth hacking.” It is so high in fact that I debated whether I should even publish this post. Growth is a maturing topic though. I think the way that we progress is by having this conversation and focusing on the right things.
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Why Most Of The Content You Read About Growth Is Wrong
As growth continues to become a popular subject, more content on the topic is being published. I think this is great. The more quality content out there on the subject, the better for the startup community. But as I read a lot of this content and watch others react to it I cringe on the inside because I know many of the readers are going to start chasing down incorrect paths. Let me explain...
What Blackjack Strategy Teaches Us About Growth
I was recently in my home state of Michigan for a wedding with all of my college buddies. One night we went to the casino downtown Detroit. I’m a sucker for playing Blackjack. Unfortunately I did not win. But while playing Blackjack and “earning” my free drinks my nerd brain started to churn and I realized that Blackjack strategy and Growth strategy have something in common.
The Never Ending Road To Product Market Fit
There are key differences between the traction phase and the growth phase of a company. Understanding what stage you are at, helps you focus on the right goals, metrics, channels, and team structure. But how do you know when you are ready to transition from one phase to the other?
Traction vs Growth
The goals, metrics, channels, focus, team structure, everything evolves and changes as you move through these the three phases of growth. Knowing where you are in this path helps you understand what you should be spending your time on. Focusing on the right tactics at the right time helps move you through this path efficiently and successfully.
Adapt Or Be Left Behind - How The Marketing World Is Changing
It is massive, enormous, monumental, maybe even the second coming. Whatever you want to call it, we are currently experiencing more change in the marketing ecosystem then we have in the past 10 years (maybe ever). Are you paying attention?
The 11 Books That Changed My Life
A year and a half ago my buddy Noah Kagan and I were walking down the streets of New York trying almost every hole in the wall bar, taco, and chinese place. Somewhere between the Kung Pao Pastrami from Mission Chinese and a pitcher of Mimosa’s we started discussing the question, what were books that had changed our lives? Not just good books, but ones that permanently altered our perspective on an important element of our lives.
The Email Growth Tactic You Need To Be Following
Back in May Gmail released a new feature in beta called email quick actions. The purpose is to provide a really simple UI to take action within an email rather than clicking out to a different experience to complete that action. The initial use cases Gmail has launched are RSVPs, Reviews, and one click actions. This change seems simple on the surface, but I believe it could evolve into a very powerful growth tactic. As a result, it makes my list of growth tactics to keep your eye on. Here is why…
How To Become A Customer Acquisition Expert
I started my career out as a “product guy.” But about 4 years ago I realized that product was a small piece of the startup puzzle. I became fascinated with how products were growing. Thus, my journey on learning growth and customer acquisition began. Here is the step by step guide I wish I had when I started to learn customer acquisition.
How I Design My Day To Maximize Mental Energy
Over the past 5 years I have read countless books, tried numerous supplements, experimented with different diets, and changed my routine to try and maximize my mental energy. The following is a summary of what has helped me improve my mental energy by leaps and bounds.